Creativity

Land Rover: 7th Wheel

Sorry, Matt.

Published on May 15, 2012

Editor's Pick

Matt thought he was going on a guys-only trip. Turns out, it was a couples-only trip, and Matt is along just for the ride. Y&R NY chronicles the trials and tribulations of being a 7th wheel, in this nice little spot directed by Park Pictures' Joachim Back for the Land Rover.

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Credits

Date
May 15, 2012
Agency:
Y&R New York
Art Director:
Carlo Barreto
Client:
Land Rover
Chief Creative Officer:
Jim Elliot
Copywriter:
Elizabeth Polkinghorne
Executive Agency Producer:
Nathy Aviram
ECD/Production:
Kerry Keenan
Creative Group Head:
Keith Rhodes
Creative Planner:
Julia Feldmeier
Producer:
Devon Dentler
Senior Agency Producer:
Mara Milicevic
Director:
Joachim Back
Production Company:
Park Pictures

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