Land Rover: Claynation

World o clay

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New Land Rover campaign features claymation from Hornet.

The new campaign sees the launch of Workshop, Hornet's new division dedicated to handmade forms of animation. According to the company, Workshop is a platform "to showcase the craftier work of the Hornet directors."

Workshop's inaugural campaign, Sluszka's Claynation for Land Rover was designed, fabricated and shot over five months at the shop's DUMBO stage. The spot used roughly 1.5 tons of clay.

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About

Credits
Date
Nov 02, 2010
Agency:
RKCR/Y&R
Art Director:
David Godfree
Client:
Land Rover
Copywriter:
Mark Waldron
Director:
Peter Sluszka
Production Company:
Hornet Workshop
Executive Producer:
Michael Feder
Producer:
Greg Bedard
Producer:
Zack Kortright
Stop Motion Producer:
Joel Kretschman
Director of Photography:
Ivan Abel
Motion Control Operator:
Richard Coppola
Sculptor:
Ben Kress
Sculptor:
Michael Lawrence
Animator:
Teresa Drilling
Animator:
Tom Gasek
Animator:
Richard Zimmerman
Animator:
Eileen Kohlhepp
Animator:
Peter Sluszka
Animator:
Kevin Coyle
Lead Compositor:
Andrew MacFarlane
Lead Compositor:
John Harrison
Lead Compositor:
Yussef Cole
Lead Compositor:
Connie Chan
Lead Compositor:
Julien Koetsch
Storyboard:
David Zung
Storyboard:
Connie Chan
Editor:
Anita Chao
Color Correction:
Smoke & Mirrors
Gaffer:
Michael Yetter
Key Grip:
Joe Mandeville
2nd Grip:
Meno Payne
2nd Grip:
Charlie Wing
Swing:
Jonah Vigil
Art Director:
Ben Kress
Fabrication:
Nathan Asquith
Fabrication:
Tim McDonald
Fabrication:
Halsey Rodman
Fabrication:
Elise Ferguson
Fabrication:
Pete Erickson
Fabrication:
Erika Bettencourt
Fabrication:
Jacob Dyrenforth
Fabrication:
Sal Denaro
Fabrication:
Ohad Meromi
Fabrication:
Connie Chan
Fabrication:
Melissa Loyola
Fabrication:
Kevin Coyle
Fabrication:
Harry Teitelman
Fabrication:
Matt Chrisensen
Production Assistant:
Dennis Gomez
Production Assistant:
Brian Grant
Production Assistant:
Matt Churchill
Production Assistant:
Ed Harris
Compositor:
John Harrison
Compositor:
Peter Fink
Compositor:
Yussef Cole
Compositor:
Connie Chan
Compositor:
Julien Koetsch
Post Production:
TAG
Producer:
James Miller
Executive Creative Director:
Graham Lang
Writer:
Mark Waldron
Art Director:
Dave Godfree
Telecine:
Smoke & Mirrors
Art Director:
Hornet Workshop

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