Creativity

Land Rover: Escape Key

ESC!

Published on Mar 04, 2013

Editor's Pick

"Escape" from the drudgeries of your every day life with this wonderful campaign out of Y&R Dubai for Land Rover. The campaign sent prospective Land Rover adventurerers who were chained to their desks a "Land Rover LR4 Escape Key," a keyboard key that took the place of their regular ESC key -- a little reminder of where they could be escaping to.

Three batches of 800 keys were sent out, and, according to the agency, queries tripled, and test-drives went up over 200%.

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About

Credits

Date
Mar 04, 2013
Agency:
Y&R Dubai
CCO:
Shahir Zag
Client:
Land Rover
CD:
Shahir Zag
CD:
Joseph Bihag
CW:
William Mathovani
Head Of Production:
Amin Soltani
Producer:
Leng Panganiban
Production Manager:
Binnu Cherian
Prod. Co.:
Pixel Plus Media
Prod. Co.:
DeJavu Dubai
Photographer:
Jacqui Nightscales Photography
Post Prod Supervisor:
Subash Mishra
Retoucher:
Gitten Tom
3D design:
Vineet Naik Parrikar

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