Land Rover: Escape Key


Published on Mar 04, 2013

Editor's Pick

"Escape" from the drudgeries of your every day life with this wonderful campaign out of Y&R Dubai for Land Rover. The campaign sent prospective Land Rover adventurerers who were chained to their desks a "Land Rover LR4 Escape Key," a keyboard key that took the place of their regular ESC key -- a little reminder of where they could be escaping to.

Three batches of 800 keys were sent out, and, according to the agency, queries tripled, and test-drives went up over 200%.

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Mar 04, 2013
Y&R Dubai
Chief Creative Officer:
Shahir Zag
Land Rover
Creative Director:
Shahir Zag
Creative Director:
Joseph Bihag
William Mathovani
Head of Production:
Amin Soltani
Leng Panganiban
Production Manager:
Binnu Cherian
Production Company:
Pixel Plus Media
Production Company:
DeJavu Dubai
Jacqui Nightscales Photography
Post Production Supervisor:
Subash Mishra
Gitten Tom
3D Design:
Vineet Naik Parrikar

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