Creativity

Land Rover: Map

All land is suitable.

Published on Jan 28, 2013

Editor's Pick

RKCR/Y&R created this print ad for Land Rover UK, featuring a map of the world in which all the landmass is made up of the shape of the Land Rover Defender. The mountains, deserts and even the polar caps are all made out of Defenders, implying that no matter the terrain, the Defender is more than capable of conquering it. The tagline reads "70% of the World is covered by water. The rest is covered by Defender".

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 28, 2013
Agency:
RKCR/Y&R
Client:
Land Rover
International Creative Director:
Brian Fraser
Copywriter:
Phil Forster
Art Director:
Tim Brookes
Art Director:
Lee Aldridge

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.