Land Rover: Map
All land is suitable.
RKCR/Y&R created this print ad for Land Rover UK, featuring a map of the world in which all the landmass is made up of the shape of the Land Rover Defender. The mountains, deserts and even the polar caps are all made out of Defenders, implying that no matter the terrain, the Defender is more than capable of conquering it. The tagline reads "70% of the World is covered by water. The rest is covered by Defender".
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Full Credits
- Agency:
- RKCR/Y&R
- Client:
- Land Rover
- International Creative Director:
- Brian Fraser
- Copywriter:
- Phil Forster
- Art Director:
- Tim Brookes
- Art Director:
- Lee Aldridge
Date
Jan 28, 2013
Category
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