Land Rover: Map

All land is suitable.

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Editor's Pick

RKCR/Y&R created this print ad for Land Rover UK, featuring a map of the world in which all the landmass is made up of the shape of the Land Rover Defender. The mountains, deserts and even the polar caps are all made out of Defenders, implying that no matter the terrain, the Defender is more than capable of conquering it. The tagline reads "70% of the World is covered by water. The rest is covered by Defender".

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Jan 28, 2013
Land Rover
International Creative Director:
Brian Fraser
Phil Forster
Art Director:
Tim Brookes
Art Director:
Lee Aldridge
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