Creativity

Help A Bond-Style Drive Beat The Sun In Land Rover's Interactive Games

Film By Dante Ariola Doubles As Gaming Experience

Published on Nov 15, 2013

Editor's Pick

Land Rover's Race the Sun is an HTML5 desktop-based interactive film that also doubles as a game which users control via their mobile phone or keyboard. In the experience, users follow a James Bond-like driver as he races to deliver a Range Rover to a hidden location before sunset. Users have the option to use their mobile phone as a second screen that allows them to play racing games within the narrative. Three different games highlight the Range Rover Sport's acceleration, agility and off-road capabilities. The project was developed by Y&R New York, Wunderman, and Stinkdigital. The film was directed by MJZ's Dante Ariola.

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About

Credits

Date
Nov 15, 2013
Agency:
Y&R New York
Client:
Land Rover
Digital Production Company:
Stink Studios
Production Company:
MJZ
Director:
Dante Ariola
Music:
Q Department
Music:
Q Department

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