Creativity

Land Rover and Noam Murro Take a Rough Tumble for New Slo-Mo Spot

Another car ad with no car.

Published on Apr 22, 2013

Editor's Pick

Bach's Prelude in C Major is the backdrop to Y&R New York's poetic, slow-motion turn for Land Rover, directed by Biscuit's Noam Murro. No car in sight, the spot features four passengers tumbling all over the roughest terrain imaginable, ending up at rest at cliffside. This is the latest move from the auto brand that decidedly leaves wheels out of the ads -- "Adventure Rating," by Y&R Dubai, was a series of photographsfeatures exotic foods from all over the world.

The spot is also reminiscent of another acrobatic effort for Schweppes, which used a mountainside tumble to illustrate the idea of the brand's Schweppervescence.

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Credits

Date
Apr 22, 2013
Agency:
Y&R New York
Chief Creative Officer:
Jim Elliott
Client:
Land Rover
Group Creative Director:
Marc Sobier
Group Creative Director:
Andrew McKechnie
Art Director:
Eduardo Quadra
Copywriter:
Paul Wood
Director of Production:
Letitia Jacobs
Executive Producer:
Craig Jelniker
Assistant Producer:
Abby Bralove
Executive Producer of Music:
Jessica Dierauer
Music Producer:
Rachel Rauch
Production Company:
Biscuit Filmworks
Director:
Noam Murro
Managing Director:
Shawn Lacy
Executive Producer:
Colleen O'Donnell
Head of Production:
Rachel Glaub
Producer:
Jay Veal
Production Supervisor:
Jen Berry
1st Assistant Director:
Craig Pinckes
Editing:
Rock, Paper, Scissors
Visual Effects:
MPC
Sound Director:
Heard City
Music Company:
Tone Farmer
Arranger:
Ray Loewy

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