Land Rover's 70th anniversary film profiles a HImalayan community reliant on its cars

Film by Spark44 focuses on a remote village

By Alexandra Jardine. Published on Aug 07, 2018

Editor's Pick

Land Rover profiles a remote Himalayan community that has a deep connection to its cars in a film created for its 70th anniversary.

The film by Spark 44 highlights the 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living. The community known as the "Land of Land Rovers" has over 40 classic Series Land Rovers, which negotiate steep roads, rocky pony tracks and treacherous weather on the journey to the hilltop village, which sits at an altitude of 3,636m.

Gorgeously filmed by director Matt Hopkins via The Progress Film Company, the documentary-style spot depicts how the community has an almost spiritual connection to the brand, and even if you're someone only using a Land Rover to do the school run, it might make you feel like a pioneer.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Aug 07, 2018
Land Rover
Spark 44
Global Chief Creative Officer:
Brian Fraser
Creative Director:
Harald Wittig
Chris Hook
Executive Editor:
Dan Drage
Senior Content Head:
Desikan Ranganathan
Senior Account Manager:
Adam Bewley
Matt Hopkins
Production Company:
The Progress Film Company
Head of Production:
Rich Guy
Production Manager:
Heeva Hamed
Director of Photography:
Matt Shaw
2nd Unit DP:
Sam Rookes
Dan Graves
Joseph Bicknell
Color Company:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.