Creativity

Land Rover's 70th anniversary film profiles a HImalayan community reliant on its cars

Film by Spark44 focuses on a remote village

By Alexandra Jardine. Published on Aug 07, 2018

Editor's Pick

Land Rover profiles a remote Himalayan community that has a deep connection to its cars in a film created for its 70th anniversary.

The film by Spark 44 highlights the 31km journey made often by residents of Maneybhanjang in West Bengal, India to Sandakphu for their means of living. The community known as the "Land of Land Rovers" has over 40 classic Series Land Rovers, which negotiate steep roads, rocky pony tracks and treacherous weather on the journey to the hilltop village, which sits at an altitude of 3,636m.

Gorgeously filmed by director Matt Hopkins via The Progress Film Company, the documentary-style spot depicts how the community has an almost spiritual connection to the brand, and even if you're someone only using a Land Rover to do the school run, it might make you feel like a pioneer.

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Credits

Date
Aug 07, 2018
Client:
Land Rover
Agency:
Spark 44
Global Chief Creative Officer:
Brian Fraser
Creative Director:
Harald Wittig
Producer:
Chris Hook
Executive Editor:
Dan Drage
Senior Content Head:
Desikan Ranganathan
Senior Account Manager:
Adam Bewley
Director:
Matt Hopkins
Production Company:
The Progress Film Company
Head of Production:
Rich Guy
Production Manager:
Heeva Hamed
Director of Photography:
Matt Shaw
2nd Unit DP:
Sam Rookes
Composer:
Dan Graves
Colorist:
Joseph Bicknell
Color Company:
Cheat

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