The Publisher of Bestselling Author William Boyd's New Interactive Story? Land Rover

Tale of Danger and Intrigue Involves a Land Rover Defender

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Bestselling British author William Boyd ("Any Human Heart," "Waiting for Sunrise") has teamed up with Land Rover to launch an interactive story, "The Vanishing Game," that weaves a narrative involving its brand into one of the author's trademark tales of danger and intrigue.

Hosted on Tumblr, the eight-chapter story is accompanied by atmospheric visuals, including photography and animation, as well as voice-over and music. The narrative concerns an out-of-work British actor who is offered the opportunity to earn 1,000 British Pounds in 24 hours for delivering a package from London to a small town in Scotland. He sets out on the trek in a Land Rover Defender -- and discovers that he has become embroiled in a scheme far more dangerous than he had anticipated.

Readers can interact with the narrative -- for example, scrolling over highlighted passages to see additional images, videos and other media supplied by Land Rover. In a crowdsourcing touch, Land Rover also curated content sent in by owners of its cars using the Twitter hashtag #WellStoried. The story is also available in ebook format via Amazon and Apple iBook.

The project is by Y&R New York, with the site produced by Tool of North America.

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About

Credits
Date
Nov 12, 2014
Agency:
Y&R New York
Author:
William Boyd
Client:
Land Rover
CCO:
Jim Elliott
Creative:
Marc Sobier
Creative:
Greg Farley
Creative:
Carlos Savage
Executive Director of Content Production:
Letitia Jacobs
Exec Producer:
Craig Jelniker
Digital Producer:
Amy Chuang
Prod. Co.:
Tool of North America
Director:
Alec Helm
Managing Director:
Oliver Fuselier
Executive Producer:
Lori Stonebraker
Producer:
Brian Quinlan
Director of Photography:
Mattias Nyberg
Scotland Prod Co:
MTP
Creative Director (Design):
Matt Gase
Creative Director (Tech):
Patrick Gunderson
ACD Designer:
Clay Weishaar
Production Designer:
Yuee Seo
Lead Developer:
Simon Lindsay
Developer:
Josh Beckwith
Motionographer:
Seth Benson
Music:
Plan8
Senior Interactive Producer:
Norma Kwee
Head of Digital Production:
Joy Kuraitis
Managing Partner, Digital:
Dustin Callif
Post Production Company:
Whiskey Tango Foxtrot
Executive Producer:
Matt Winkel
Lead Editor:
Arash Ayrom
Senior Post Producer:
Heidi Zadok
Line Producer:
Sheri Patterson
Post Coordinator:
Chloe Bean

See more credits

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Category
Industry
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