Land Rover's 'Transparent Hood' Technology Lets Drivers See the Road Below

Automaker's Concept Tech Gives Drives a View of the Ground Underneath Their Vehicles

Published on

Editor's Pick
On its YouTube channel, automaker Land Rover recently debuted this video showcasing its "Transparent Hood" technology, which promises to give drivers x-ray vision through their fronts of their cars, so they can see the terrain underneath and directly in front of their vehicles. The technology, which Land Rover will demo at the 2014 New York Auto Show later this month with its "Discovery Vision" concept car, pairs grille cameras and heads-up display to create a virtual overlay, which makes it appear as if car hoods are see-through. The technology, if it works, should prove to be helpful in avoiding accidents and avoiding those pesky potholes.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 09, 2014
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age