Lands' End: The Big Warm Up Personalized Video

Take part in this interactive video, and do your part for the homeless.

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Editor's Pick

Land's End partnered with the National Coalition of the Homeless to launch the Big Warm Up, a national coat drive asking people to donate their gently used coats at Sears-based Land's End shops across the country. The campaign features this interactive video demo'd here, out of Vanksen (or try it out yourself), an infoviz-driven site created out of Firstborn that tracks where coats have been donated, as well as an installation in Boston's Back Bay, which features 768 human figures. Once ten coats have been donated, one of the figures will receive a heart. The drive launched on October 29 and will last through November 30.

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About

Credits
Date
Nov 03, 2009
Agency:
Vanksen
Client:
Lands' End
Production Company:
Caid Productions
Writer/Director:
Michael Sugarman
Editorial Company:
Chinagraph
Editor:
Thomas Ostuni
VFX Company:
Tanq
Flame Artist:
Alex Catchpoole
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