Creativity

Lands' End: The Big Warm Up

Are you doing your part?

Published on Nov 03, 2009

Editor's Pick

Land's End partnered with the National Coalition of the Homeless to launch the Big Warm Up, a national coat drive asking people to donate their gently used coats at Sears-based Land's End shops across the country. The campaign features an interactive video out of Vanksen, this infoviz-driven site created out of Firstborn that tracks where coats have been donated, as well as an installation in Boston's Back Bay, which features 768 human figures. Once ten coats have been donated, one of the figures will receive a heart. The drive launched on October 29 and will last through November 30.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 03, 2009
Agency:
Firstborn
Client:
Lands' End
Digital Production Company:
Firstborn

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.