Lands' End: The Big Warm Up

Are you doing your part?

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Land's End partnered with the National Coalition of the Homeless to launch the Big Warm Up, a national coat drive asking people to donate their gently used coats at Sears-based Land's End shops across the country. The campaign features an interactive video out of Vanksen, this infoviz-driven site created out of Firstborn that tracks where coats have been donated, as well as an installation in Boston's Back Bay, which features 768 human figures. Once ten coats have been donated, one of the figures will receive a heart. The drive launched on October 29 and will last through November 30.

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About

Credits
Date
Nov 03, 2009
Agency:
Firstborn
Client:
Lands' End
Digital Production Company:
Firstborn
Category
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