Creativity

Lanvin: Fall/Winter 2012 Campaign

Paris is coming to you. Mwah!

Published on Aug 21, 2012

Editor's Pick

Last month, we featured Lanvin's series of lush print ads, for which the fashion house's head designer Alber Elbaz, who has proved he's not too cool to get down, cast real people to model the label's Fall/Winter 2012 collection, set to appear in the September issues of magazines. The brand just released this quirky behind-the-scenes video that lifts the veil on the campaign's characters, including young men who love frozen blueberries and suffer from "phone misplacia" as well as a former dancer from New York's Apollo Theater. The film cuts together video interviews of the models shot against white cyc with choppy series of outtakes from Stephen Meisel's photo shoot. Their voices carry throughout, creating a weird but cool effect.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 22, 2012
Client:
Lanvin
Photographer:
Stephen Meisel

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.