Lanvin: Fall/Winter 2012 Campaign

Paris is coming to you. Mwah!

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Editor's Pick

Last month, we featured Lanvin's series of lush print ads, for which the fashion house's head designer Alber Elbaz, who has proved he's not too cool to get down, cast real people to model the label's Fall/Winter 2012 collection, set to appear in the September issues of magazines. The brand just released this quirky behind-the-scenes video that lifts the veil on the campaign's characters, including young men who love frozen blueberries and suffer from "phone misplacia" as well as a former dancer from New York's Apollo Theater. The film cuts together video interviews of the models shot against white cyc with choppy series of outtakes from Stephen Meisel's photo shoot. Their voices carry throughout, creating a weird but cool effect.

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Aug 22, 2012
Stephen Meisel
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