Creativity

LAPD: A Disarming Billboard

Santa Monica's V12, which is mainly a motion graphics company, has done some posters and ads in the past, but now it's got its first urban billboard, a PSA gig in conjunction with a TV :30, for the LAPD and the Department of Justice's Project Safe Ne

Published on Jan 15, 2004

Editor's Pick

Santa Monica's V12, which is mainly a motion graphics company, has done some posters and ads in the past, but now it's got its first urban billboard, a PSA gig in conjunction with a TV :30, for the LAPD and the Department of Justice's Project Safe Neighborhood initiative. As the TV spot notes in a VO, "If you get caught with an illegal gun in L.A., now you can be sent to federal prison, far away from your friends and family." Right, they're all in state prison. While the TV looks like a rap video

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About

Credits

Date
Jan 15, 2004
Producer:
Doug Lay
Executive Producer:
Bill Hewes
Executive Producer:
Steve Lavy
Creative Director:
Geoff McGann
Design:
V12
Client:
LAPD
Agency:
In-house

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