Creativity

A Vegas Daydream Gets Out of Control in Latest Visitors Convention Spot

Long-Running Campaign Goes for a 'Bad Moms' Type Audience

By Alexandra Jardine. Published on Sep 05, 2017

Editor's Pick

Perhaps with a nod to the popularity of movies like "Bad Moms," Las Vegas Visitors and Convention Authority's long-runnning "What happens here, stays here," campaign, now 15 years old, goes for a naughty, middle-aged female audience in its latest spot by R&R Partners.

"Dream Vacation" is the first of two spots debuting within the next few months. It features a middle-aged woman out with her friends, who, when asked about her trip to Vegas, goes off into a daydream. However, this is no private daydream, but is apparently playing out in a bubble above her head for all her friends to see. In it, she's having a great time dancing away with hot guys, but she's forced to burst her bubble when things start to get altogether more racy.

Director Roderick Fenske (himself a former Nevada resident) of Bully Pictures filmed three versions of "Dream Vacation" using different casts and languages including English, French and Spanish.

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About

Credits

Date
Sep 05, 2017
Agency:
R&R Partners
Client:
Las Vegas Convention and Visitors Authority
Executive Creative Director:
Arnie Di George
Creative Director Dream Vacation:
Jim Terry
Copywriter Dream Vacation:
Aaron Cunningham
Art Director Dream Vacation:
Kameron Paries
Brand Supervisor:
Amanda Moul
Sr. Brand Manager:
Cassidy Francois
Executive Producer:
Don Turley
Director of Content Production:
Gerri Angelo
Director:
Roderick Fenske
Production Company:
Bully Pictures
Director of Photography:
David Morrison
Editor:
Kevin Anderson
Edit Company:
Cosmo Street
Colorist:
Dave Hussey
Color Company:
CO3
Mix:
Mitch Dorf
Mix Company:
The Formosa Group
Music:
Yessian Muisc, Inc
Animation:
Ingenuity Studios

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