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Las Vegas Convention and Visitors Authority: Vegas Bound

Las Vegas-based agency R&R Partners is promoting its hometown tourism trade with a new web-based campaign that documents a few hard-working small-town Americans enjoying some overdue vacation time in the casino-filled desert mecca.

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Las Vegas-based agency R&R Partners is promoting its hometown tourism trade with a new web-based campaign that documents a few hard-working small-town Americans enjoying some overdue vacation time in the casino-filled desert mecca.

The agency picked a few lucky folks from the small town of Cranfills Gap, Texas to go on a Vegas vacation and captured their various experiences in web videos. The site for the campaign follows each group through webisodes that feature footage from their trip. Additionally, visitors to the site can learn more about "The Gap" and its 358 residents through videos and also plan their own trip to Vegas.

The campaign also includes a TV spot and this week, the various characters from Cranfills Gap will be appearing on late-night talk show Jimmy Kimmel Live.
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About

Credits
Date
Jan 26, 2009
Client:
Las Vegas Convention and Visitors Authority
Agency:
R&R Partners
Group Creative Director:
Arnie DiGeorge
Creative Director:
Doug Finelli
Associate Creative Director:
Steve Andrews
Copywriter:
Tony Marin
Art Director:
Glen Scott
Agency Producer:
Dustin Oliver
VP of Broadcast:
Don Turley
Production Company:
Synthetic Pictures
Director/EP:
Justin Corsbie
Line Producer:
Christopher Rogers
Supervising Producer:
Nicole Henrich
Producer:
Andrew Lee
Editorial Company:
Rex Edit
Executive Producer (Editorial):
Bill Fortney
Producer (Editorial):
Chanel Boyd
Senior Editor:
Kevin Anderson
Online/VFX:
Vendetta Post
VFX Artist/Conformist:
Pete Mayor
Telecine:
Riot
Colorist:
Bob Curerri
Mix:
POP Sound
Mixer:
Tim West
Music/Sound Design:
Yessian Music
Creative Director (Yessian):
Brain Yessian
Web Production:
Critical Mass
Associate Creative Director (Critical Mass):
Duane Wheatcroft
Art Director (Critical Mass):
Jeremy Hlinak
Still Photographer:
Anthony Kurtz
Art Producer:
Alexandra Kopp

See more credits

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