LaSalle Bank: If It's Warm We Want It

Magazine, newspaper and OOH ads for a winter clothing drive, sponsored by LaSalle Bank and the Salvation Army, take a light but firm approach to wardrobe maintenance. "This is our version of 'What not to wear,' " says Energy BBDO GCD Miles

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Magazine, newspaper and OOH ads for a winter clothing drive, sponsored by LaSalle Bank and the Salvation Army, take a light but firm approach to wardrobe maintenance. "This is our version of 'What not to wear,' " says Energy BBDO GCD Miles Turpin, who was apparently quite the inspiration for this campaign. As Turpin points out, "The guys who thought up the ads — Pete Noback and Bryan Dixon — have identified most of my clothes as donation material." The campaign runs in Michigan and Chicago, abetted by guerrilla street teams that distribute collection bags and collateral promoting the drive.
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About

Credits
Date
Feb 27, 2006
Client:
LaSalle Bank
Chief Creative Officer:
Marty Orzio
Creative Director:
Miles Turpin
Creative Director:
Bobby Pawar
Art Director:
Bryan Dixon
Copywriter:
Peter Noback
Photographer:
Jim White
Agency:
Energy BBDO
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