Creativity

How Much Vacationing Can You Pack Into Sixty Seconds?

Croatia Provides an Inviting Backdrop for Lastminute.com's Pan Euro Spot

Published on Jun 17, 2015

Editor's Pick

In the first ever pan-European spot from Lastminute.com, a vacationing couple pack more into a minute than most of us do in a lifetime.

The ad, created by Adam & Eve/DDB and directed by Stink's Martin Krejci, sees them stepping into a town square where the time on a clock reads 11:59. In the next 60 seconds, and in one continuous sequence, they whirl through exploring the town's winding alleys, dance the tango, fall into a gorgeous hotel room bed before emerging in swimsuits and diving off a yacht into an azure sea, and cram in a quick massage.

That's all before the clock strikes 12, and they're off for more adventures. The spot will air in the U.K., Italy and France -- and if you're wondering which destination provided such a gorgeous backdrop, it's Croatia.

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About

Credits

Date
Jun 17, 2015
Agency:
Adam & Eve/DDB London
Client:
lastminute.com
Client:
Amanda Cumine
Agency:
Adam&EveDDB
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Frank Ginger
Creative Director:
Shay Reading
Planner:
Dom Boyd
Media Agency:
Manning Gottlieb OMD
Production Company:
Stink
Director(s):
Martin Krejci
Editor:
Bill Smedley @ Work Post
Soundtrack name and composer:
Makini by Sal Davis
Post Production:
The Mill
Audio Post-Production:
Factory

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