This Travel Site Stunt Asks People to Choose Between Cash or Their Memories

Stunt From From Don't Panic Emphasizes What Travel Means to Us

By Alexandra Jardine. Published on Dec 07, 2017

Editor's Pick

How important is travel to you? Travel website decided to remind us by offering people a (fictional) choice: your memories or a whole lot of money.

In a stunt by the brand, volunteers were asked to take part in a "scientific experiment" and hooked up to brain activity measurement equipment. They were asked to recall a treasured memory about a trip they'd taken. Then, they were asked if they would allow the coordinator to delete that memory, in return for a hefty cash fee. The answer is a unanimous "no." "What are we without our memories?" asks one guy quite reasonably after recalling an amazing trip to Macchu Pichu.

Agency Don't Panic conceived the stunt; it's better known for its hard-hitting PSAs for charities like Save the Children, but then again maybe this is an edgy subject--remember "Eternal Sunshine of the Spotless Mind"?

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Dec 07, 2017
Don't Panic

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