This film for Latin American image bank Latinstock has a great twist. It's the story of a war-weary soldier returning home, and starts off beautifully filmed, emotive and with all the right music to set you up for a weepie. As the soldier approaches his home, his wife and son run out to meet him, just as a guy with a camera phone is pulling up on his bike. But what happens next isn't quite expected -- he lines up an amazing shot, only to reverse the camera and take a cheesy selfie. The ad, with the strapline Real Moments Deserve Real Photographers, was devised by DDB Sao Paulo.