Divorce Lawyer Uses YouTube Vid Removal to Make Strangely Effective Ads

Law Offices of Esteban Gergely and Wing Come Together for Fun Campaign

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Who thought a divorce lawyer could come up with such a fun campaign? Working with agency Wing, the Law Offices of Esteban Gergely manage to poke fun at our celeb-obsessed culture and also effectively remind you that there is definitely no such thing as happily ever after in this YouTube campaign, which uses the removal of a video as a way to tell its story. Three spots (see the other two on the right) can be searched for: Kate & Tommy refers to Katie Holes and Tom Cruise; Katy & Russell are Katy Perry and Russell Brand; Ashton & Demi are Ashton Kutcher and Demi Moore. When you click on them, the screen shows a very unexpected image.

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About

Credits
Date
Jan 17, 2014
Agency:
Wing
Chief Creative Officer:
Favio Ucedo
Client:
Law Offices of Esteban Gergely
Senior Copywriter:
Facundo Paglia
Copywriter:
Marc Duran
Art Director:
Brian Novoa
Producer:
Keyla Hernandez
Editor:
Alejandro Ussa
Category
Latest Creativity News on Ad Age

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