California Dreamin' and World Travelin' in LAX's New Bradley Terminal

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When asked to create content for LAX Bradley International Terminal's 19,000 square foot video surface, Digital Kitchen had three core tasks: give the traveler an enticing taste of LA, present different international destinations in a relatable way, and do so with an overarching brand narrative. The agency didn't take Mering Carson's celeb-packed "Visit California" approach, but rather focused on the other elements that make up the City of Angels: the ocean, blue skies, art, architecture, diversity and its appeal as a place of reinvention. Scenes from everyday local life in Bangkok, Barcelona and Seoul were shot from the perspective of a curious traveler and the documentary-style footage of the cities is displayed on sculpturally cut-out screens throughout the space.

The agency collaborated with Los Angeles World Airports (LAWA), Mike Rubin of MRA International, Marcela Sardi of Sardi Design, Moment Factory, Daktronics, Electrosonic and Smart Monkeys, Inc.

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About

Credits
Date
Jun 28, 2013
Agency:
Digital Kitchen
Client:
LAX
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