Layar: Layar Vision

Augmented Reality, meet Reality.

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With Layar Vision , a new technology developed by Layar, you can scan real-life objects and, thanks to augmented reality, receive instant digital information about them.

The technology creates layers and applications that recognize real world objects and display digital experiences on top of them. When Layar "sees" an item it recognizes, wherever it may be, it sends data to your phone immediately. So you can hold your AR-enabled iPhone up to a real-life object - say, a menu - scan, and automatically get a layer of information and data, maybe even special offers, about that menu. (A little like scanning a QR code, but without that QR code.) A potentially fascinating concept.

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Aug 08, 2011
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