Creativity

Lay's: Superman Returns

>Look! Up in the sky! It's an online promotion for Superman Returns and Lay's, powered by Google Earth! Masterminded by Tribal DDB/Dallas, the interactive experience leverages Google's

Published on Jun 14, 2006

Editor's Pick

>Look! Up in the sky! It's an online promotion for Superman Returns and Lay's, powered by Google Earth! Masterminded by Tribal DDB/Dallas, the interactive experience leverages Google's popular satellite mapping application to allow players to play the part of the Man of Steel, just as he's set to soar back onto the silver screen on June 28. With Google Earth providing a bird's eye view, players must fly across the United States to hunt for cosmic crystals that have been scattered by an intergalactic explosion, all before Lex Luthor can get his villainous hands on them. The crystals can only be spotted when the player is below certain altitudes (which differ depending on location), and each crystal unlocks a secret instant-win code for a chance to win tons of super prizes.

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About

Credits

Date
Jun 14, 2006
Copywriter:
Brad Meyers
Database Developer:
Ryan Sutton
Web Developer:
Colby Iannazzo
Application Developer:
Jeff Beier
Application Developer:
Michael Reilly
Multimedia Developer:
Michael Lamb
Multimedia Developer:
Abel Rios
Multimedia Developer:
Chris Griffith
Multimedia Developer:
John Van Horn
Multimedia Developer:
Brian Darley
Copywriter:
Robin Dafforn
Associate Creative Director:
Geoff Owens
Associate Creative Director:
Tien Pham
Art Director:
Eric Snodgrass
Executive Creative Director:
Scott Johnson
Client:
Lay's
Agency:
Tribal DDB

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