Creativity

LCN: In Control of Control

LCN, a unit of Ingersoll Rand, makes closers — as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and

Published on Sep 22, 2006

Editor's Pick

LCN, a unit of Ingersoll Rand, makes closers — as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and realized there was rich territory in their somewhat odd enthusiasm for door closers," says DDB/Dallas writer Rustie Kaster. "Long copy was a natural fit to communicate the passion and complex physics that go into each of their products." Illustrations by Madison, Wis.-based information designers Funnel Inc., www.funnelinc.com

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About

Credits

Date
Sep 22, 2006
Client:
LCN
Creative Director:
DDB, Dallas
Copywriter:
Rustie Kaster
Art Director:
Allison May
Illustrator:
Funnel Inc.
Agency:
DDB Dallas

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