Creativity

Le Barran: A Plucky French Chicken Campaign

How do they do chicken in France? Well, based on this Le Barran campaign from DDB/Paris, they do it bon, in a suit. But not like Burger King's subservient bird, since the key concept here is trust, amid fears of a coop with flu. Bu

Published on May 27, 2004

Editor's Pick

How do they do chicken in France? Well, based on this Le Barran campaign from DDB/Paris, they do it bon, in a suit. But not like Burger King's subservient bird, since the key concept here is trust, amid fears of a coop with flu. But free-range fowl is another story, and that's where Le Barran has pecking rights. As copywriter J

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About

Credits

Date
May 27, 2004
Client:
Le Barran
Creative Director:
Alexandre Herve
Creative Director:
Sylvain Thirache
Copywriter:
J Langlade
Copywriter:
Marie-Eve Schoettl
Art Director:
Jean-Yves Lemoigne
Photographer:
Jean-Yves Lemoigne
Print Producer:
Bernadette Pagesy
Agency:
DDB Paris

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