Creativity

So How Did Le Slip Francais Mannequin Leo's Road Trip Go?

French Lingerie Brand's Kickstarter Campaign Took Him Coast to Coast

Published on Jun 03, 2015

Editor's Pick

Back in March, we reported on how French lingerie brand Le Slip Francais was raising the funds and publicity to open a boutique in California via a memorable mannequin love story.

"Very Love Trip" was the story of male mannequin, Leo, who was desperate to find his female love, Sherry, in L.A., having met her at Paris Fahsion Week. Le Slip Francais opened a Kickstarter to get Leo from New York to Los Angeles (and to open the store) via a road trip documented on social media.

This nicely-done follow up film, by agency BETC Paris, shows how the stunt suceeded in raising $30,000 to open the store, and of course in reuniting Leo with Sherry. But only after he'd had some fun, with junk food, Vegas and lots of female admirers on the way.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 03, 2015
Agency:
BETC
Brand Management:
Guillaume Gibault
Client:
Le Slip Francais
Brand Management:
Sarah Kanapa
Brand Management:
Antoine Clemenceau
Agency Management:
Marielle Durandet
Agency Management:
Francois Brogi
Agency Management:
Quentin Derviso
Creative Director:
Stephane Xiberras
Copywriter:
Guillaume Palmantier
Art Director:
Gaelle Richard
Art Director Assistant:
David Troquier
Art Director Assistant:
Severine Flamand
Traffic:
Marine Point
Production House:
Curveball Prod
Producer:
Edouard Le Scouarnec
Producer:
Antonin Romeuf

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.