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New York Times Runs First Two Marijuana Ads

Editor's Pick

Pick up the Times this Sunday to find ads about pot? Yeah, you weren't seeing things.

The New York Times ran two marijuana-themed color ads this weekend for completely different organizations. The first, for GrassIsNotGreener.com, an affiliate of project SAM (Smart Approaches to Marijuana), looked to dispel certain notions of what marijuana legalization could mean. Public perceptions of open interactions with friendly flower-child dealers poofed in a cloud of pot smoke, as the ad warned of the potential corporatization of weed---a sort of big tobacco and pharma fear.

The second ad was for Leafly-- an info hub for information for grass-lovers and neophytes. The page, much like the site, presented two people in everyday situations and provided information on different marijuana strains and their uses-- neither one of the cases was recreational. Read the Ad Age story for more information.

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Date
Aug 03, 2014
Client:
Leafly
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