Creativity

League Against Cancer: Magicube

Touch yourself for good reason.

Published on Apr 04, 2012

Editor's Pick

Getting young men to touch themselves to check for testicular cancer can be a tough thing to communicate. But Y&R Peru does a fine job with these hilarious print ads for the League Against Cancer.

"Give your fingers a better use," says the copy on the top of the models' underwear, with images of a joystick, a Rubik's Cube and a smartphone right at the crotch.

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About

Credits

Date
Apr 04, 2012
Agency:
Y&R Peru
Client:
League Against Cancer
ECD:
Flavio Pantigoso
Head of Art:
Christian Sánchez
Copywriter:
Jorge Soto
Art Director:
Charlie Valderrama
Agency Producer:
Fiorella Barrantes
Photographer:
Alex Freundt
Retoucher:
Frank Delgado

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