Creativity

Lee Cooper: Instant Hot Buns

We hadn't considered the possibility that in the future robots will wear pants (see the PDF), but Publicis Conseil brings this and several other arresting jeans concepts to light in a new European campaign for Lee Cooper. The agency informs us the br

Published on Sep 30, 2004

Editor's Pick

We hadn't considered the possibility that in the future robots will wear pants (see the PDF), but Publicis Conseil brings this and several other arresting jeans concepts to light in a new European campaign for Lee Cooper. The agency informs us the brand is a big player overseas, running #2 overall in the Euro jeans market, #2 in France and #3 in the U.K. As for the origins of this absolute eye-stopper of an idea, "The jeans are cut to fit anyone, whatever your shape," explains writer Guilhem Arnal. "Be it large, small, flat, whoever you are, male or female, even animal. When we say 'cut to compliment,' the message is simply everything wearing Lee Cooper jeans gets a beautiful shape. Even if you're not sexy, you become sexy the minute you put the jeans on." Yeah? We can't imagine how this can be true, but we have to admit, that is one hot ape.

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About

Credits

Date
Sep 30, 2004
Client:
Lee Cooper
Creative Director:
Olivier Altmann
Art Director:
Jorge Carreno
Art Director:
Robin de Lestrade
Copywriter:
Guilhem Arnal
Copywriter:
Bruno Delhomme
Photographer:
Nadav Kander
Retoucher:
Andy D'Cruze
Agency:
Publicis Conseil

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