Creativity

Lego: Build It

This "Train Station" ad won a print Gold Pencil May 9 at the 2007 One Show, for Saatchi & Saatchi Singapore, and its campaign companions (see the PDF), "Hangar" and "Fire Station," were Silver

Published on May 09, 2007

Editor's Pick

This "Train Station" ad won a print Gold Pencil May 9 at the 2007 One Show, for Saatchi & Saatchi Singapore, and its campaign companions (see the PDF), "Hangar" and "Fire Station," were Silver winners. In addition, the ads took Silver in the Posters-Campaign category. You just can't go wrong with this client anywhere in the world, it seems. You'll recall that a South African Lego ad won the Press Grand Prix at Cannes last year, with an execution that required the use of merely a single Lego. Click her(3)e for that.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 09, 2007
Creative Director:
Andy Greenaway
Art Director:
Stuart Harricks
Copywriter:
Stuart Harricks
Copywriter:
Roger Makak
Photographer:
Dean Zillwood
Client:
Lego
Agency:
Saatchi & Saatchi Singapore

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.