Lego: Build It

This "Train Station" ad won a print Gold Pencil May 9 at the 2007 One Show, for Saatchi & Saatchi Singapore, and its campaign companions (see the PDF), "Hangar" and "Fire Station," were Silver

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This "Train Station" ad won a print Gold Pencil May 9 at the 2007 One Show, for Saatchi & Saatchi Singapore, and its campaign companions (see the PDF), "Hangar" and "Fire Station," were Silver winners. In addition, the ads took Silver in the Posters-Campaign category. You just can't go wrong with this client anywhere in the world, it seems. You'll recall that a South African Lego ad won the Press Grand Prix at Cannes last year, with an execution that required the use of merely a single Lego. Click her(3)e for that.
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About

Credits
Date
May 09, 2007
Creative Director:
Andy Greenaway
Art Director:
Stuart Harricks
Copywriter:
Stuart Harricks
Copywriter:
Roger Makak
Photographer:
Dean Zillwood
Client:
Lego
Agency:
Saatchi & Saatchi Singapore
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