Lego: Builders of Tomorrow

Jung von Matt creatives Szymon Rose and Daniel Schaefer had an old photo in mind for a Lego idea, a picture of construction workers having lunch on a crossbeam in what could be the stratosphere. "Everyone knows it, but no one exactly knows the p

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Jung von Matt creatives Szymon Rose and Daniel Schaefer had an old photo in mind for a Lego idea, a picture of construction workers having lunch on a crossbeam in what could be the stratosphere. "Everyone knows it, but no one exactly knows the photographer or the historical background," says Schaefer. When they tracked it down
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About

Credits
Date
Dec 15, 2006
Creative Director:
Bernhard Lukas
Creative Director:
Arno Lindemann
Art Director:
Szymon Rose
Copywriter:
Daniel Schaefer
Photographer:
Achim Lippoth
Print Producer:
Frank Kirchhoff
Client:
Lego
Agency:
Jung von Matt AG
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