Lego: Crocodile

Backwards, diagonally and forwards.

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A series of print ads for Lego out of TBWA Costa Rica combine visuals with word puzzles. Each ad takes the form of a word search puzzle, with the various pieces it takes to make an object marked up -- just the way different letters would be picked out to create a word -- emphasizing the piece-meal nature of playtime with Lego.

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Sep 08, 2011
TBWA Costa Rica
Creative Director:
Byron Balmaceda
Creative Director:
Gustavo Solís
Byron Balmaceda
Art Director:
Gabriela Soto
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