Lego Unveils Its First Disabled Minifigure

Brand Is Latest Toy Company to Embrace Diversity

Published on

Editor's Pick

It seems classic toys are tumbling over themselves to show their commitment to diversity. This week has seen Mattel create a range of Barbie dolls in curvier, taller and more petite shapes, and now Lego has unveiled a disabled minifigure -- its first ever, it seems. The toy was spotted at the International Toy Fair in Nuremberg, Germany. Lego confirmed in an email to Creativity that the figure in a wheelchair will be part of a new Lego City set to launch in the second half of 2016.

The U.K. group ToyLikeMe, which has pressed for toy companies to be more representative, issued an online statement in which founder Rebecca Atkinson said: "Lego have just rocked our brick built world and made 150 million disabled kids, their mums, dads, pet dogs and hamsters very very happy. We're all conga-ing up and down the street chucking coloured bricks like confetti! But on a serious note, this move by Lego is massive in terms of ending cultural marginalisation, it will speak volumes to children, disabled or otherwise, the world over."

Previously, ToyLikeMe inspired 3D printed doll-line Makies to expand its range.

Photo Credit: Daniel Karmann/AFP/Getty Images

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 29, 2016
Daniel Karmann
Photo Agency:
Getty Images
Photo Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age