Creativity

Lego Announces Female Scientist Minifigures -- And They Don't Wear Pink

Launch Is Result of 'Lego Ideas' Suggestions by Fans

Published on Jun 05, 2014

Editor's Pick

A few years ago, Lego found itself under fire for launching "Lego Friends," a set of toys aimed at girls that some have criticised for being anti-feminist, as well as too pink and pastel-colored. But the decision to launch a set of female scientist minifigures should appease some of its critics. The Danish toy giant chose the project, suggested by Swedish geochemist Dr.Ellen Kooijman of Sweden, as the winner of its latest "Lego Ideas" competition on a website in which it invites Lego enthusiasts to suggest new themes for the bricks. Three scientist figures -- an astronomer, a paleontologist and a chemist in a lab -- will launch in August as part of a set called "Research Institute."

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Date
Jun 05, 2014
Client:
LEGO

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