Lego: ReBrick

Building a social network.

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Lego enthusiasts are already active sharers of content - as this Flickr group formed by The Guardian has proved - and now they are getting their own social network. As revealed by Wired, Lego has launched ReBrick as a platform for grown-up Lego lovers to share, recommend and retweet their Lego creations online.

Aimed at those aged over 13, the site was created by the Danish toymaker together with its online fans. It allows users to add web pages to the site as 'bookmarks', for easy sharing of content, and to comment on each other's creations.

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Jan 23, 2012
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