Creativity

Lego: ReBrick

Building a social network.

Published on Jan 23, 2012

Editor's Pick

Lego enthusiasts are already active sharers of content - as this Flickr group formed by The Guardian has proved - and now they are getting their own social network. As revealed by Wired, Lego has launched ReBrick as a platform for grown-up Lego lovers to share, recommend and retweet their Lego creations online.

Aimed at those aged over 13, the site was created by the Danish toymaker together with its online fans. It allows users to add web pages to the site as 'bookmarks', for easy sharing of content, and to comment on each other's creations.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 23, 2012
Client:
Lego

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.