Creativity

Lego: Red Brick, Blue Brick, Green Brick, Yellow Brick

That simple LEGO brick.

Published on Jan 17, 2012

Editor's Pick

Nice, whimsical print work from Pereira & O'Dell for that most classic of toys, the LEGO block. A series of print ads that appeared on four consecutive pages show a LEGO brick, accompanied by an imaginative scenario, much what kids (and okay, adults) see when they look at a brick. The shop used kerning typography contrasted with tracking to get the reader more involved in the copy. The fourth ad, seen on the bottom right, featured a yellow brick with blank, notepad lines, with the tagline -- "Build Yours."

See the ads below.

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About

Credits

Date
Jan 17, 2012
Agency:
Pereira & O'Dell
Client:
Lego
Creative Director/Writer:
Aricio Fortes
Creative Director/Writer:
Paulo Coelho
CCO:
PJ Pereira
Illustrator:
Eduardo Gomes

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