Lego: Tractor

Backwards, diagonally and forwards.

Published on Sep 08, 2011

Editor's Pick

A series of print ads for Lego out of TBWA Costa Rica combine visuals with word puzzles. Each ad takes the form of a word search puzzle, with the various pieces it takes to make an object marked up -- just the way different letters would be picked out to create a word -- emphasizing the piece-meal nature of playtime with Lego.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 08, 2011
TBWA Costa Rica
Creative Director:
Byron Balmaceda
Creative Director:
Gustavo Solís
Byron Balmaceda
Art Director:
Gabriela Soto

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.