Build Your Own Watch: LEGO Launches Wrist Gear for Adults

Collection Features Interchangeable Parts

Published on

Editor's Pick
LEGO has launched a new collection of wristwatches for adults -- a no-brainer move from a creative company that's only growing in popularity among the olders kids' set, as seen in recent projects like this physical-meets-digital calendar and customizable iPhone case. The watches go on sale starting this November, and will let you build and modify to your heart's content.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 07, 2013
Client:
LEGO
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age