Visit Legoland Before Your Kids Become Horrible Teenagers, Say These Ads

Theme Park Appeals to Parents' Fears About Kids Growing Up

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Editor's Pick

Legoland is appealing to parents' fears about their kids becoming teenagers in its latest campaign.

Two new print ads, created by VML, respectively show a boy and a girl in the middle of a tug of war. On one side are classic kids' toys -- dinosaurs, robots, teddy bears and unicorns. One the other is teenagerhood -- rock stars, skateboarders, body builders, selfie-obsessed models and crop tops. The captions read "Take him/her before it's too late."

Previously, VML was behind this clever app that entertains -- and educates -- kids on the drive over to the theme park.

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About

Credits
Date
May 15, 2017
Agency:
VML
Client:
Legoland
Global Chief Creative Officer:
Debbi Vandeven
Chief Creative Officer:
Mike Wente
Creative Director:
Harsh Kapadia
Associate Creative Director:
Gabriel Jardim
Art Director:
Gabriel Jardim
Associate Creative Director:
Guto Monteiro
Copywriter:
Guto Monteiro
Senior Producer:
Tamara Lund
Group Director:
Becka Vigorito
Client Engagement:
Becka Vigorito
Supervisor:
Julia Mooradian
Client Engagement:
Julia Mooradian
Illustration:
Studio Nuts
Vice President of Marketing & Sales:
Rex Jackson
Head of Marketing:
Audrey Padgett
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