Creativity

Visit Legoland Before Your Kids Become Horrible Teenagers, Say These Ads

Theme Park Appeals to Parents' Fears About Kids Growing Up

By Alexandra Jardine. Published on May 15, 2017

Editor's Pick

Legoland is appealing to parents' fears about their kids becoming teenagers in its latest campaign.

Two new print ads, created by VML, respectively show a boy and a girl in the middle of a tug of war. On one side are classic kids' toys -- dinosaurs, robots, teddy bears and unicorns. One the other is teenagerhood -- rock stars, skateboarders, body builders, selfie-obsessed models and crop tops. The captions read "Take him/her before it's too late."

Previously, VML was behind this clever app that entertains -- and educates -- kids on the drive over to the theme park.

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About

Credits

Date
May 15, 2017
Agency:
VML
Client:
Legoland
Global Chief Creative Officer:
Debbi Vandeven
Chief Creative Officer:
Mike Wente
Creative Director:
Harsh Kapadia
Associate Creative Director:
Gabriel Jardim
Art Director:
Gabriel Jardim
Associate Creative Director:
Guto Monteiro
Copywriter:
Guto Monteiro
Senior Producer:
Tamara Lund
Group Director:
Becka Vigorito
Client Engagement:
Becka Vigorito
Supervisor:
Julia Mooradian
Client Engagement:
Julia Mooradian
Illustration:
Studio Nuts
Vice President of Marketing & Sales:
Rex Jackson
Head of Marketing:
Audrey Padgett

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