Creativity

Leica Lets You Buy A Camera Via Instagram

Brazilian Promotion Targets Customers Who Love Photography

Published on Dec 19, 2013

Editor's Pick

Leica targeted customers in Brazil via Instagram to promote its new Leica C camera, which has Wi-Fi connectivity, In a campaign by F/Nazca Saatchi & Saatchi, the brand appealed to digitally-savvy, photography-loving consumers by posting photographs taken with the camera on its Instagram feed. Customers could click on one of the photos to purchase the camera directly, and also received a free, framed poster of the photograph.

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About

Credits

Date
Dec 19, 2013
Agency:
F/Nazca Saatchi & Saatchi
Client:
Leica
General Creative Director:
Fabio Fernandes
General Creative Director:
Eduardo Lima
Creative Director:
Theo Rocha
Head of Art:
Joao Linneu
Copywriter:
Joao Paulo Testa
Art Director:
Ricardo Pocci
Photography:
Ricardo Pocci
Photography:
Joao Paulo Testa
Photography:
Luciana dal Ri
Producer:
Juliana Hasegawa
Graphics Producer:
Jomar Farias
Graphics Producer:
Leandro Ferreira
Graphics Producer:
Robson de Vitto
Production Company:
Bistro Films
Director:
Felipe Macedo
Assistant Director:
Tayz Perez
Executive Producer:
Fabrizio Penteado
Producer:
Karen Braune
Editor:
Celso Vilalba
Post Producer:
Rosana Sallum

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