Leica Lets You Buy A Camera Via Instagram

Brazilian Promotion Targets Customers Who Love Photography

Published on

Editor's Pick
Leica targeted customers in Brazil via Instagram to promote its new Leica C camera, which has Wi-Fi connectivity, In a campaign by F/Nazca Saatchi & Saatchi, the brand appealed to digitally-savvy, photography-loving consumers by posting photographs taken with the camera on its Instagram feed. Customers could click on one of the photos to purchase the camera directly, and also received a free, framed poster of the photograph.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 19, 2013
Agency:
F/Nazca Saatchi & Saatchi
Client:
Leica
General Creative Director:
Fabio Fernandes
General Creative Director:
Eduardo Lima
Creative Director:
Theo Rocha
Head of Art:
Joao Linneu
Copywriter:
Joao Paulo Testa
Art Director:
Ricardo Pocci
Photography:
Ricardo Pocci
Photography:
Joao Paulo Testa
Photography:
Luciana dal Ri
Producer:
Juliana Hasegawa
Graphics Producer:
Jomar Farias
Graphics Producer:
Leandro Ferreira
Graphics Producer:
Robson de Vitto
Production Company:
Bistro Films
Director:
Felipe Macedo
Assistant Director:
Tayz Perez
Executive Producer:
Fabrizio Penteado
Producer:
Karen Braune
Editor:
Celso Vilalba
Post Producer:
Rosana Sallum
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age