Leica: My Leica

A new global print campaign from the San Francisco office of TBWA/Chiat/Day seeks to take the old-school notion of "My Leica" and make it almost cyborg-style personal. As the company notes, Henri Cartier-Bresson once called the Leica "

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A new global print campaign from the San Francisco office of TBWA/Chiat/Day seeks to take the old-school notion of "My Leica" and make it almost cyborg-style personal. As the company notes, Henri Cartier-Bresson once called the Leica "an extension of one's eye," after all, but of course that was well before the digital era. These days, Leica Camera AG finds itself adapting slowly but surely to the digital revolution in photography, but, as some of these ads demonstrate, the company
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