Is This the Most Boring Ad Ever?

Leica Shows Off Meticulous Craftsmanship

Published on Apr 28, 2014

Editor's Pick

Leica creates what might be the most boring advertisement ever -- unless you really enjoy watching Leica Ts get polished, bit by intense bit, for 45 minutes. It's a smart way to get some media play, and also show off how meticulously crafted these cameras really are. If you can't be bothered to go through the whole thing, watch the first two minutes, then skip to the end.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 28, 2014

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.