Creativity

Leinenkugels: Postcards From the Edge of Idiocy

These may look really stupid, but, hey, they're postcard ads targeting 21- to 25-year-old beer drinkers - a demo not known for its appreciation of subtlety. "We needed to come up with something that was eye-catching and different, which people

Published on Oct 23, 2003

Editor's Pick

These may look really stupid, but, hey, they're postcard ads targeting 21- to 25-year-old beer drinkers - a demo not known for its appreciation of subtlety. "We needed to come up with something that was eye-catching and different, which people would pick up at local bars and then send to their friends or keep on their walls," explains writer James Holden at Wisconsin agency Jacobson Rost. The back of the postcard, he notes, sums up the sentiment with, "Leinenkugel's. Delivered fresh to you from the Northwoods of Wisconsin." But the important thing is the cow card will piss off PETA.

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About

Credits

Date
Oct 23, 2003
Illustrator:
Mike Berrand
Copywriter:
James Holden
Art Director:
Pam Neuberg
Creative Director:
Steve Russell
Client:
Leinenkugels
Agency:
Jacobson Rost

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