Creativity

Lennox: Bad Air

Clearing the air is a lot easier when you know exactly who you're dealing with—which is why GSD&M's new website for Lennox is so darn effective. The interactive experience features a cast of goofy unitard-clad characters

Published on Apr 07, 2006

Editor's Pick

Clearing the air is a lot easier when you know exactly who you're dealing with—which is why GSD&M's new website for Lennox is so darn effective. The interactive experience features a cast of goofy unitard-clad characters, each representing a pesky environmental pest (humidity, dust, pollen, etc.) that can have your family sweating, sneezing or coughing around the house. By clicking around a framed family picture that includes all of these unwanted guests, visitors can access amusing video interviews that educate them about the intruders' most annoying tendencies, all of which can be controlled or eliminated using the indoor air quality improvement products of Lennox's Customized Comfort System.

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About

Credits

Date
Apr 07, 2006
Editorial Company:
Filmcore
Music Company:
HUM
Production Company:
Oil Factory
Client:
Lennox
Creative Director:
Ray Longoria
Creative Director:
Demian Fore
ACD/Copywriter:
Mark Manion
ACD/Art Director:
Steve Newton
Interactive Art Director:
Shane Diver
Interactive Producer:
Jeffrey Bond
Interactive Production Company:
Power Creative
Director:
Steven Tsuchida
Editor:
Christa Gatewood
Editor:
Doug Walker
Agency:
GSD &M

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