True Love Blossoms Via a Tablet in Lenovo's Valentine's Film

Cute Spot Promotes the Brand's Yoga Book

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In a cute spot for Valentine's Day, Lenovo imagines a scenario in which its Yoga Book tablet helps the course of true love to run more smoothly.

The film, out of L.A. content studio Madison + Vine, and directed by Nate Horowitz, portrays a romance between two classmates that begins at elementary school. As they grow up, through junior high and then college, the shy boy is always sketching the girl, first on scraps of paper, and then a notepad. But even when he attempts to hand her the sketch, the teacher notices and confiscates it. However, in the final vignette, he's sketched her digitally her on his Yoga Book tablet, and finally has the courage to hold it up.

The campaign is being promoted across Facebook, Twitter, Instagram and YouTube.

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About

Credits
Date
Feb 10, 2017
Agency:
Madison + Vine
Client:
Lenovo
Director:
Nate Horowitz
Tags
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