Creativity

Lenovo: Seize the Night

A mysterious laptop.

Published on Jun 04, 2012

Editor's Pick

Saatchi New York and director Tomas Jonsgarden follow a group of young people as they pass around a mysterious Lenovo laptop. In a Matrix-like opening scene, a young man is seen feverishly typing away some lines of code on the computer, which he then slides under the door of a friend (it's thin enough to do that!). Then, the computer continues to get passed around -- a nod to its long-lasting battery life, no doubt -- until it's finally revealed what's been going on.

Beth Snyder Bulik at AdAge has more on the campaign.

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About

Credits

Date
Jun 04, 2012
Agency:
Saatchi & Saatchi New York
CCO:
Con Williamson
Client:
Lenovo
ECD:
Brian Carley
ACD:
Subodh Samudre
ACD:
David Ekholm
Creative:
William John
Creative:
Matthew Guy
Senior Art Director:
Dave Hong
Copywriter:
Lincoln Boehm
VP/Executive Producer:
Bruce Andreini
Music Producer:
Ryan Fitch
Production Company:
Anonymous Content
Director:
Tomas Jonsgarden
Sr. Executive Producer:
Jeff Baron
Producer:
Magnus Akerstedt
DP:
Sebastian Blenkov
Editing Company:
Rock Paper Scissors
Editor:
Marcus Kryler
EP:
Eve Kornblum
Visual Effects Company:
The Mill - New York
EP:
Jo Arghiris
Post Producer:
Lily Tilton
Lead Flame:
Martin Lazaro
Lead Flame:
Westley Sarokin
Colorist:
Fergus McCall
Music Stylist:
Jesper Gadeberg
Music Score:
Asger Baden & Peder
Sound Design:
Frippe Jonsater
End Music:
Baskerville
Mixer:
Steve Rosen
Mixer:
Sonic Union

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