Creativity

Lenovo: The Pursuit

A thrilling film.

Published on Oct 12, 2012

Editor's Pick

Lenovo's biggest ever marketing launch for its convertible PC, the IdeaPad Yoga, gives you an escapist fantasy of the trouble you could cause, were you an undercover agent equipped with the tablet/computer. Created out of Saatchi New York, which previously did the Lenovo "Seize the Night" work, the new film, directed by Martin Campbell at Saville has a similar dark, mysterious theme.

A leather clad badass jumps around in a warehouse, grabs the convertible PC, and then gets into a high-octane chase against a couple of suits. Throughout, she plays with the laptop, showcasing its strength, durability and speed. Watch to see what happens next.

Read more about the marketing of the new product over on AdAge.com.

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About

Credits

Date
Oct 12, 2012
Agency:
Saatchi & Saatchi New York
Client:
Lenovo

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