Creativity

Lenovo Makes a Jacket That Doubles as a Projector Screen

Convertible Clothing Highlights Yoga Tab 3 Pro Tablet's Built-In Projector

By Alexandra Jardine. Published on Dec 10, 2015

Editor's Pick

Lenovo's new tablet computer, the Yoga Tab 3 Pro, has a built-in projector. To show this off, agency Ogilvy Paris made a portable projector screen out of something you can wear -- a jacket. The idea is that users can whip it off when there's no projector screen handy, and start using the projector. The agency worked with Parisian fashion designers to create tailored streetwear jackets that when turned inside out, transform into a screen so you can project anywhere you want to. It's not just a gimmick either -- you can buy the jacket online at French shopping site JVBGD in four designs. The price is 350 euros (about U.S. $385 U.S.).

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About

Credits

Date
Dec 10, 2015
Agency:
Ogilvy Paris
Client:
Lenovo
Executive Creative Director:
Baptiste Clinet
Creative Director:
Paul Kreitmann
Art Director:
Clara Noguier
Copywriter:
Olivier Le Lostec
Head of Integrated Production:
Antoine Bagot
Integrated Producer:
Marine Redon
Strategic Planner:
Ivan Pejcic
Account Director:
Augustin NeuveEglise
Account Director:
Kevin Donati
Production House:
Pavillon Noir
Producer:
Ghislain de La Chaise
Production Director:
Alliocha Madeuf
Director:
Paul Lombard
Director:
David Hugonot
Photographer:
Elise Gerosa
Marketing Director Lenovo, Europe:
Laurent La Rocca

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