Lenovo: Users Happen - Jane

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Description

Traction/SF takes a fun swipe at computer users in their new "Users Happen" campaign for Lenovo North America. Targeting IT people, the campaign highlights Lenovo's reputation for durability by showing the various means whereby users abuse their equipment -- including drops, spills, elevator door incidents, and letting one's dog use a laptop as a dinner plate.

Credits
Date
Sep 01, 2015
Agency:
Traction
Client:
Lenovo
Marketing Manager:
Michael Ballard
CEO:
Adam Kleinberg
ECD:
Theo Fanning
ACD/AD:
Jon Stepping
ACD/CW:
Ward Evans
AD:
Kellie Stepping
Illustrator:
Chris Philpot
Account Lead:
Eve Wakeland
Strategy Lead:
Lauren McGehee
Prod Co:
Criminal/SF
EP:
Ynze Bijl
EP:
Christopher Hall
Producer:
Tim Rayel
Director:
Ward Evans
Production Manager:
Talia Lipskind
DP:
Norman Bonney
AC:
Rod Williams
Casting:
Danielle Eskinazi
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