Lenovo: Which Side Are You On?

Classic black or titanium? That's the choice faced by computer-seekers looking to purchase Lenovo's new IBM Thinkpad Z60 Widescreen, which comes in both equally-attractive hues. And the PC giant wants you to choose sides in this heate

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Classic black or titanium? That's the choice faced by computer-seekers looking to purchase Lenovo's new IBM Thinkpad Z60 Widescreen, which comes in both equally-attractive hues. And the PC giant wants you to choose sides in this heated debate by visiting a special micro site created by OgilvyInteractive. Visitors to the site can cast their vote and see which way their fellow citizens are leaning by checking up-to-the-minute polling numbers for nations around the world. And those itching to hit the campaign trail can even swing additional votes using the Persuadatron, which lets you customize a stumping character that delivers your own personal message in a convincing voice of your choice.
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About

Credits
Date
Dec 19, 2005
Website Concept/Production Company:
Oddcast
Client:
Lenovo
Executive Creative Director:
Jan Leth
Group Creative Director:
Andy Berndt
Group Creative Director:
Jeff Curry
Copywriter:
Simon Foster
Copywriter:
Tristan Kincaid
Art Director:
Alastair Green
Art Director:
Mike Marshall
Art Director:
Jason Anello
Project Manager:
Christopher Zobel
Project Engineer:
Irwin Horowitz
Programmer:
Jon Rubino
Programmer:
Valerie Valoueva
Agency:
OgilvyInteractive
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