Creativity

Lenovo: Which Side Are You On?

Classic black or titanium? That's the choice faced by computer-seekers looking to purchase Lenovo's new IBM Thinkpad Z60 Widescreen, which comes in both equally-attractive hues. And the PC giant wants you to choose sides in this heate

Published on Dec 19, 2005

Editor's Pick

Classic black or titanium? That's the choice faced by computer-seekers looking to purchase Lenovo's new IBM Thinkpad Z60 Widescreen, which comes in both equally-attractive hues. And the PC giant wants you to choose sides in this heated debate by visiting a special micro site created by OgilvyInteractive. Visitors to the site can cast their vote and see which way their fellow citizens are leaning by checking up-to-the-minute polling numbers for nations around the world. And those itching to hit the campaign trail can even swing additional votes using the Persuadatron, which lets you customize a stumping character that delivers your own personal message in a convincing voice of your choice.

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About

Credits

Date
Dec 19, 2005
Website Concept/Production Company:
Oddcast
Client:
Lenovo
Executive Creative Director:
Jan Leth
Group Creative Director:
Andy Berndt
Group Creative Director:
Jeff Curry
Copywriter:
Simon Foster
Copywriter:
Tristan Kincaid
Art Director:
Alastair Green
Art Director:
Mike Marshall
Art Director:
Jason Anello
Project Manager:
Christopher Zobel
Project Engineer:
Irwin Horowitz
Programmer:
Jon Rubino
Programmer:
Valerie Valoueva
Agency:
OgilvyInteractive

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